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MarketLine Advantage: User Guide

About MarketLine Advantage

MarketLine Advantage is an interactive, subscribers-only platform giving you anytime access to a unique mix of company, industry, country and financial data for every major marketplace in the world.


How to log in

1. Go to MarketLine Advantage and select login via Shibboleth.  

2. Select "The Manchester College". 

3. You will be asked to sign in using your organizational account: your student/staff email address and network password.

If you have trouble logging in contact us. 

Searching MarketLine Advantage

Begin a search by typing your keywords into the search bar. 

You can narrow down your results by selecting what kind of information or report you are looking for.

For example, if you are searching for information about the Cola-Cola Company, you could search for "Coca-Cola" and limit your results to "Company profiles". 

Reading reports

Navigate through reports using the interactive Table of Contents menu on the right-hand side of the page.

To download the report as a PDF, click "Download full Report".


Top Tip: MarketLine Advantage vs Wikipedia

Who doesn't love Wikipedia? We all use it--it's a quick and easy place to learn more about a subject. However, as you hopefully already know, anyone can write and edit Wikipedia articles. This means Wikipedia can be good for increasing your knowledge and understanding of a subject but shouldn’t be taken as fact or used as a reference in assignments.

If you want information that has been written and reviewed by experts, MarketLine Advantage is ideal. With stringent checks and controls to capture and validate the accuracy of its data, you can be confident in MarketLine Advantage to deliver quality data.