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Contemporary Graphic Design by
This compendium showcases the extraordinary cutting-edge work of 100 of the world's most progressive graphic designers, from the hard-hitting political messages of Jonathan Barnbrook to the lyrical digital compositions of Peter Saville. Contemporary Graphic Design is absolutely essential to anyone interested in the power of images.
Graphic Design by
The story of graphic design is one of the most exciting and most important in the history of 20th-century visual culture. Created to inform, identify and promote, graphic design has evolved from its roots in the development of printing to become a profession and a discipline in its own right.
Graphic Design Essentials: Skills, software and creative solutions by
Graphic Design Essentials is the ultimate guide to great design for aspiring designers. Written by a leading teacher and practitioner, the book integrates clear explanations of the concepts behind great design with instruction in the use of the core software packages - Photoshop, Illustrator, and Indesign . It is written especially to help beginners learn the essentials of graphic design quickly and to reflect the fact that the creative process needs to involve a thorough integration of design principles with software capabilities. Illustrations and analyses of classic designs sit alongside step-by-step introductions to the design and software skills necessary to achieve powerful results. The book follows a clear formula of design concepts, examples, analysis, software skills and projects.
Graphic Design Theory by
Complex theories explained with clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their studio practice. Communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design.
Graphic design: the 50 Most Influential Graphic Designers in the World by
This is a comprehensive introduction not only to the world's most
important graphic designers but also a look at various styles,
movements and processes. The book includes pieces on Eric Gill, Adrian
Frutiger and Alphonse Muchta and on topics such as Politics and
Propaganda in poster art, Futurism, New Wave and the Digital Age.
The Fundamentals of Graphic Design by
The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future and places graphic design in its socio-historical context, discussing its influences and development. It includes work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough.
The Graphic Designer's Guide to Portfolio Design by
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
Advertising: A Very Short Introduction by
This Very Short Introduction dispels some of the myths and misunderstandings surrounding the advertising industry.The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted.
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MMU Harvard Referencing
Manchester Metropolitan University has a standard version of the Harvard referencing style called MMU Harvard.