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Events Management by
Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context.
Management of Event Operations by
An introduction to the management of operations for the event planner. It links the traditional topics within operations management to present a hands-on approach.
Planning Research in Hospitality and Tourism by
This provides a clear approach to planning research projects. It considers the particular characteristics of the hospitality and tourism industry, and provides a balanced approach toward both quantitative and qualitative methods of research.
The text has been updated to take into account developments such as business tourism, sports and events management and mobile technology and social tourism and offers theory and practice content.