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Film and Media Studies FE: eBooks

Film and Media FE

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Ebook Central

Media Representation

Media Studies

Media Language

Media Audiences

Media effects:

  • Uses and gratifications
  • Hypodermic needle theory
  • Moral panic
  • Cumulation
  • Media literacy.

Bandura's ideas and theories on media effects:

  • Social learning/Imitation

3.7.1.2 Cultivation theory

Cultivation theory:

  • Socialisation
  • Standardisation
  • Enculturation
  • Bardic function.

Gerbner's ideas and theories on cultivation theory:

  • Cultivation differential
  • Mainstreaming
  • Resonance
  • Mean World Index.

3.7.1.3 Reception theory

Reception theory:

  • Agenda setting
  • Framing
  • Myth making
  • Conditions of consumption.

Hall's ideas and theories on reception theory:

  • Encoding/decoding
  • Hegemonic/negotiated/oppositional.

Video production

Media Industries